People who have their own business try do everything to make their business successful and but sometimes forget to see how much money they are wasting. The problem comes when you spend too much money on advertising your business and still don’t get noticed. Experts say that billboard advertising is the most effective and successful way to get attention in this aggressive market. Billboards advertising can save your money, if you are not forced to advertise your products and services through other means because of a limited budget. $5.8 million dollars was spent on outdoor billboard advertising last year. And this year there has been a huge increase in this amount. Billboard advertising is definitely the best way to advertise and promote your business. Other successful advertising means are discussed below.All of us must have seen those big billboards on highways, main roads, outside shopping malls, restaurants and almost everywhere else. Outdoor billboard advertising has definitely changed the style of advertising in a very good way. That typical outdoor billboard advertising is now changed through electronic billboard advertising. Electronic billboard advertising started in big cosmopolitan cities and now we can see them everywhere, even in small towns.Mobile billboard advertising is again something we all are familiar with. Nowadays, we see those advertising trucks, van and ad-bikes on all almost all streets in big cities. There are many choices available to the business owner’s as far as the type of billboard. Some use normal posters, some use electronic billboards, and some use normal outdoor billboards. The best thing about mobile billboard advertising is this that you can reach many customers and it is something that is hard to ignore.Advertising on radio is also a good option for those people who don’t have large advertising budget and still want to spread their message to targeted customers. The ad 15, 30 or 60 seconds long and you need to follow some good techniques to get your message across. Advertising on radio is a very good option for you if you are certain that your message is being correctly broad casted and that the point is to bring in sales, not necessarily be the most popular ad. The advantage of using radio is that listeners do have the tendency to keep in mind jingles that are cool.Mobile event marketing is a good way to send your message to a targeted audience. This type of advertising is not necessarily cheap but can be very effective.Mobile event marketing can be done on local and national level.Business to business direct marketing is now becoming increasingly popular through online social communities. Business-to-business direct marketing is the selling of products and services to organizations and companies with the purpose of making those organizations run more smoothly and efficiently.Buying and merchandising is the most important part of most of the successful business. The success of your business depends completely on the way it is done. You don’t have to spend loads of money on your new business and it’s marketing, but doing it in a right and good way is a much better option. Setting up displays in the right place for you product is a successful business strategy.