If you are looking for different ways to promote your online business and attract more customers to your web site, banner advertising may be an option worth considering. Search engine advertising, or “pay per click advertising” as it is called, still remains the most popular website advertising solution. However, an alternative option to consider is to promote your website by utilising internet banner advertising. It is easier, cost effective and much cheaper than you think.This type of advertising has the capability to provide more than just basic text based advertisements. With internet banner advertising you can have your logo displayed along with animation or even eye catching video. A well designed web banner advertising campaign will attract more attention and draw more customers to your website. When you choose this style of advertising, you are able to produce a media rich display that is more pleasing to the eye.Banner advertising can be cheaper than pay per click advertisingAdvertisers using the search engine advertising (pay per click) method, will only incur a cost when the potential customer clicks onto their advertisement and goes into their actual website. With internet banner advertising it works in exactly the same way. Depending on your industry and the products or services you wish to promote, it may actually be cheaper for you to choose this type of campaign over the more traditional search engine advertising option. Of course, you will have to consider the banner design cost for your web banner, but the benefits of improved brand awareness tend to outweigh the cost.Use a mix of different size banners for your advertising campaign.With this style of advertising campaign there are many banner sizes to choose from. These range from leader boards to sky scraper sizes. Another great feature is that there is no limit to the amount of text that you can use within your banner display. Unlike pay per click advertising, where your words and characters are limited to a certain number. This in turn only allows you to promote a reduced number of products or services and limits your advertising capabilities.With banner advertising, your website will come alive with vibrant colors and exciting advertisements. Attracting new customers and building a solid database of existing customers is very important.By using this form of advertising, you can successfully reach your advertising potential by drawing in thousands of customers to your website. It can really be worth your time and effort to consider this type of internet advertising for your business. Developing your online business using web banner advertising is a smart choice for any website owner to make.